Helping a Heritage Shoe Brand Step Into the Digital Market
Janua Alpargatas is an Argentinian shoe manufacturer known for its timeless, handmade footwear. As they prepared to expand into the U.S. and global markets, they came to us needing more than just a website — they needed a full digital presence that could showcase their craftsmanship, tell their story, and drive eCommerce growth.
We helped Janua launch a custom-built, mobile-friendly online store designed to connect with modern consumers while honoring their traditional roots.
Although Janua had decades of manufacturing experience, they had no direct-to-consumer sales channel and zero online visibility here in the United States.
Their goals were clear:
We focused on creating a modern, conversion-optimized online store that elevates their brand while driving product sales.
What we delivered:
Janua now has the digital foundation to grow their online sales, enter new markets, and turn clicks into loyal customers — all while preserving the artisanal spirit that sets them apart.
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