Transforming a Photography Brand Into a Modern, Revenue-Generating Website
GEB IN RAW is a Miami-based photography brand specializing in sports, lifestyle, and editorial photography. Known for capturing energy-packed moments and powerful visuals, the brand needed a website that did more than just display photos — it needed to sell, book, and convert.
That’s where ZwanZ came in.
We helped GEB IN RAW relaunch its digital presence with a sleek, mobile-friendly website that not only showcases the work — but also allows clients to book shoots, purchase photo prints, and download digital files with ease. From UX to automation to SEO, every part of the site was built to scale the business and free up time for creative work.
While the photography was professional and striking, the old website didn’t reflect the brand’s quality or offer any real functionality. There was no easy way to book a shoot, no online store, and no automation — everything had to be handled manually, leading to lost time and missed opportunities.
The brand also wasn’t ranking well on search, and the portfolio lacked organization — which made it harder for new clients to understand the full range of services offered.
Simply put, the visuals were there — but the experience and systems needed a serious upgrade.
Our goal was to transform GEB IN RAW from a simple photo portfolio into a high-performing creative business platform — with the tools and automation needed to grow.
What we delivered:
Now, GEB IN RAW operates with far less friction — bringing in clients through search, selling prints passively, and booking shoots with zero manual effort. It’s the exact system we’d build for any creative looking to run their business like a business.
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