Email Marketing for Watersports Rentals: How to Fill Your Booking Calendar Faster

Running a watersports rental business—whether it’s jet skis, boats, kayaks, or paddleboards—means one thing: you rely on a steady stream of bookings, especially during peak seasons. But here’s the problem most owners face:

How do you keep customers coming back and attract new ones without spending thousands on ads?

The answer is email marketing.

Email is one of the most cost-effective ways to stay top-of-mind with your past renters, nurture leads, and turn one-time customers into loyal, repeat riders. In this post, we’ll cover exactly how you can use email marketing to grow your watersports rental business.

Why Email Marketing Works for Watersports Rentals

• High ROI: For every $1 spent, email marketing generates an average return of $36.
• Direct Communication: Customers check their email daily—no algorithm standing in the way.
• Builds Loyalty: Keeps you connected with past renters so they book again.
• Upselling Opportunities: Encourage add-ons like GoPro rentals, longer rental times, or guided tours.

Think of email marketing as your digital dock—a place where customers always know where to find you.

The 3 Essential Emails Your Watersports Rental Business Needs

1. The Welcome Email (Hook Them Early)

When someone signs up on your website or books for the first time, your welcome email sets the tone.

• Thank them for booking or showing interest.
• Share helpful tips like “5 Things to Know Before Your Jet Ski Adventure.”
• Include a call-to-action: “Book your next ride today and get 10% off.”

2. The Seasonal Email (Drive Peak-Season Bookings)

Send a “Summer Kickoff” email or a “Labor Day Weekend Special” to create urgency.

• Highlight availability during busy weekends.
• Offer group discounts or early-bird pricing.
• Use strong subject lines like “Jet Skis Are Back! Book Before They’re Gone.”

3. The Loyalty & Upsell Email (Turn One-Time Renters Into Regulars)

Past customers are your best source of repeat business.

• Send follow-ups with discounts on their next ride.
• Offer package deals: “Book 2 hours, get the 3rd free.”
• Introduce upsells: “Add a GoPro to your ride for just $25.”

Pro Tips for Email Marketing in the Watersports Industry

✅ Segment your audience. Families booking a boat tour want different messages than thrill-seekers renting jet skis.
✅ Use eye-catching visuals. Show people having fun on the water.
✅ Automate follow-ups. Set up emails that trigger after a rental to request reviews or offer future discounts.
✅ Keep it mobile-friendly. Most renters check emails on their phones.
✅ Always include a clear CTA. “Book Now,” “Reserve Your Jet Ski,” or “Claim Your Discount.”

Don’t Want to Do It Yourself? We’ll Do It for You

At ZwanZ Marketing, we specialize in helping watersports rental businesses just like yours generate more bookings through powerful email marketing. From building your email list to writing professional campaigns that convert, we handle it all—so you can focus on running your business, not your inbox.

👉 Ready to get more jet ski and boat bookings with email? Contact us today and let’s make it happen.