You’ve worked hard to build your business and earn those glowing 5-star reviews—maybe even hundreds of them. Then out of nowhere, you get hit with that dreaded alert:
“Your Google Business Profile has been suspended.”
Or even worse: “This business is permanently closed.”
It’s frustrating, especially when your business is still running smoothly, customers are calling, and nothing has changed on your end. So what happened?
You're not alone—sudden Google Business Profile suspensions or closures happen more often than most business owners realize. Even fully verified and active businesses get flagged.
But don’t worry. In this guide, we’ll break down:
Let’s walk through how to get your listing back up—and protect it from future issues.
Having your Google Business Profile suspended or closed unexpectedly can feel like a nightmare — but it’s fixable. Whether you do it yourself or let us take it off your plate, what matters is getting your business back in front of the customers who need you.
There are a few common reasons this might happen:
Even if your profile was perfectly fine for years, Google occasionally updates its policies and algorithms — and older listings sometimes get caught in the net.
First, look for an email from Google Business Profile with a subject like:
"Your Business Profile has been suspended"
This usually includes a vague reason for the suspension, but it's rarely very detailed.
Go to Google Business Profile Manager and log in. You should see either:
Click into the listing to see any additional messages or options.
If your listing is suspended, you’ll need to fill out the reinstatement request form here:
https://support.google.com/business/troubleshooter/2690129
Pro tip: Be as honest and detailed as possible. Include:
If someone incorrectly marked your business as “closed,” open your listing on Google Maps and click "Suggest an edit" → "Reopen this business."
It’s not always instant, but sometimes it works within a few days.
Google doesn’t offer easy access to support anymore, but you can sometimes reach them through:
According to an expert in the Google Business Profile community, when your listing is suspended or removed, Google won’t tell you the exact reason. It’s your responsibility to ensure your profile follows all of Google’s guidelines.
Before you request reinstatement, double-check:
Once you submit a reinstatement request, Google reviews:
Important: Only submit the request once. Reply to the same thread if Google asks for more info — and be patient.
If all this feels overwhelming — or you just want someone to take care of it for you — we’ve got your back.
At ZwanZ Marketing, we’ve helped businesses just like yours get their Google Business Profiles reinstated fast, so you can get back to showing up in local search and getting new customers.
Reach out today and we’ll take a look at your situation, no strings attached.
Click here to get help now or reach us at zwanz@zwanzco.com
